A startup is not a regular business and it definitely is not the small equivalent to a big company.
Entrepreneurs get it (sometimes the hard way) but, many times, they face several problems related to hiring and retaining talent.
This happens for several reasons and it’s not easy to solve the problem. From my part, I think that a good first step is to read this article and make sure that everybody you hire for your startup also reads it.
Hope it helps…