…and it’s becoming flatter and flatter everyday

by Pedro

The World is Flat was one of the first books I’ve read on the changes produced in the world by all the possibilities of the modern age and the web 2.0. Here you can find the 10 flatteners or, according to Thomas Friedman, the conditions that allowed the world to become flat. On the other hand Mr. Friedman also explains how those 10 flatteners work together to allow the world to become flat.

It is quite common nowadays to read or listen the idea that today, as never before, it is easier to produce whatever you want, wherever it is easier, when it’s cheaper and the most appropriate way. You can design something in Italy, define the standard in Germany, produce it in China, establish the support in India, market in the US and then sell it all over the world!

Obviously this idea is not new anymore. And it Thomas Friedman was not the first one to notice all these features and situations. However, his book has three features that put it above all the others on the same subject.

First it is well organized and structured. It is very easy to read and comprehend all the concepts and ideas Mr. Friedman puts forth.

On the other hand, Mr. Friedman’s experiences are very well depicted in the book and he can actually fit them very well on each of the concepts creating a more interesting and entailing story for the reader.

Last but not the least Mr. Friedman’s writing is very easy to follow and entertaining and with very good rhythm.

Ok, I’m not going to lie. I haven’t read the latest edition, I read the original “The World is Flat”. The current one is a new and revised edition with new chapters and updated with new stories and examples. I’m anxious to read it too, because if the two new chapters are half as good as the previous 15, the book is still amazing.

If you want to buy the book, just follow the link on the image bellow.

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